Wednesday, June 12, 2019

MRKT - Buyer Behaviour - Assignment 1Individual report Essay

MRKT - Buyer Behaviour - Assignment 1Individual report - Essay ExampleA portion of other factors like of age, sex, ethnicity, etc are involved in designing the needfully and choices for body modification among individuals.Body modification is influenced by a large round of issues. In fact, the concept of enhancing ones looks depends upon a host of factors like demographics, income distribution, among a few others. The diversified notions regarding different body modification products can be judged best by analysing the customers who are in any case the best judge of a product.Theoretical models of consumer behavior portray the decision making wreak of an individual as a function of ones own needs and wants however, in many cases, buying decision of the same individual gets affected by the needs of others i.e., family, friends, social class etc. Consumer behavior is a new subject which has its inputs from economics, psychology, social science and political science. Effectively, th e behavioral trend of customers is tracked through the stimulus-response analysis. Marketers set aside a stimulus through their product offerings and try to attract the customers through packaging, promotion and pricing. The customer responds to the stimulus by their choice of purchase. The most efficient regularity to analyse a customers buying behavior is through inductive analysis. In this study, the effect of internal and external factors that might be bear on the customer is identified. ( Solomon M. R., Dann S. Dann and Bennett, 2007)In analysing the buying behavior of customers for body modification products, a survey was conducted across some random respondents. The summary of the findings are diverse and interesting. In order to make the research comprehensive, different forms of body modification techniques were selected Botox treatment, Lasik surgery, tattooing, body piercing, hair transplantation, and breast implantation.Botox treatment is a common therapy to pick out wrinkles in the eyebrows area. It is done through

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