Leisure and Tourism Maqnagement Project Coursework

Leisure and Tourism Maqnagement Project - Coursework Example This has implications for the events industry in general, and for the way the events industry ought to capitalize on social media trends in order to remain relevant. These developments also augur well for the industry, as they represent new opportunities that the industry can exploit in order to thrive moving forward (Neff; Smith and Zook; Kaplan and Heinlein; Agichtein et al.; Gilbert and Karahalios). Gaping holes in the marketing mix can result from events industry participants ignoring recent trends relating to the growing power and influence of social media in the lives and the finances of its customers. An understanding of the intricacies of social media as they are used to supplement or to make up the core of the important promotions and place aspects of the marketing mix can have profound implications for the events industry as a whole (Mangold and Faulds; Asur and Huberman; Xiang and Gretzel; Correa et al; Eyrich et al.; Kietzmann er al.; Thakeray et al.; Bian et al.). How does social media impact the UK events industry? What are the implications of the explosion in social media use on the events industry in the UK, as they pertain specifically to the way the industry markets itself and provides services to its customers? (Neff; Smith and Zook; Kaplan and Heinlein; Agichtein et al.; Gilbert and Karahalios). This paper aims to derive insights from recent research relating to the impacts of social media on the UK events industry in particular, and the intricacies of social media use and how such affects the way the UK industry markets itself and provides services to its customer bases (Neff; Smith and Zook; Kaplan and Heinlein; Agichtein et al.; Gilbert and Karahalios). There is the growing sense that social media is of vital importance in many aspects of businesses that have to do with facing and relating to customers, as evidenced, for instance, in